If an ad for one of your digital marketing campaigns falls beneath all these categories, you can use more than one of these UTM phrases in one URL. The UTM phrase could look like “utm_content=white_banner” at the end of the page URL. If you use more than one social media platform, it’s normal to have different variations of an ad.
#Utm bulder code#
Lastly, you can use a code to track individual ads in a digital marketing campaign. The UTM phrase would look like “utm_term=bogo” at the end of the page URL. For example, you decide to have a BOGO sale for your t-shirt company. For keywords, the UTM code would look similar to a social media one except instead of Facebook, it’ll be the keyword. To demonstrate, the Facebook ad is an example of a UTM source social media campaign. They can be attached to social media digital marketing campaigns, paid keyword campaigns, and ad campaigns. You can use a UTM source in a variety of ways.
At the end of the link preview, you’ll see “utm_source=facebook&utm…” That portion of the URL is the UTM source code. If you’re on desktop, you’ll see the URL displayed on the lower left or right corner of your screen. To demonstrate, go on Facebook and hover over a link for an ad. It “hangs” at the end of a URL and sends trafficking information back to Google Analytics. You’ve probably seen or interacted with one if you’ve ever clicked on an ad while browsing social media. UTM sources are widely used for social media ads. Conversions and ROI or Return on Investment are important factors to measure when determining the success of your website or digital marketing campaigns. A UTM source is attached to a URL to track conversions which helps calculate ROI. To put it another way, a UTM source is a code that tracks audience behavior. To clarify, a UTM source is a Google tracking URL. UTM source is an acronym that stands for Urchin Tracking Module.
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